KPMG International’s 2016 Global Manufacturing Outlook – Competing for growth
KPMG International’s 2016 Global Manufacturing Outlook
"Manufacturers are going to face really fierce competition over every scrap of market share available and there will certainly be winners and losers.” – Doug Gates, Global Sector Chair, Industrial Manufacturing and Global Head of Aerospace and Defense
Manufacturers are highly focused on achieving new growth; many expect to be aggressive in their search for new opportunities. Yet with limited baseline growth expected in most markets, manufacturers will need to either invest into new technologies in order to ‘grow the pie’ or resort to a brutal competitive fight to steal market share away from rivals. The only certainty is that there will be winners and losers.
This report is based on a survey of 360 senior executives conducted in early 2016 by Forbes Insights. Respondents, who represented six industry sectors (Aerospace & Defense, Automotive, Conglomerates, Medical Devices, Engineering, Industrial Products, and Metals), were fairly evenly distributed between Americas, Europe and Asia.
To support the survey data, KPMG International conducted a series of interviews with leading manufacturers around the world. Their experiences, combined with insights from KPMG professionals and sector leaders, provide valuable context for today’s manufacturers.
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