Consumers point a new direction to retailers

A report outlining the key consumer expectations from the Cyprus Retail Market

A report outlining the key consumer expectations from the Cyprus Retail Market

The impact of COVID-19 on consumer needs and expectations is significant, with consumers being more thoughtful and selective in their decision-making. Consumers’ priorities move towards securing their health and safety first and expect retailers to enable them in doing so, by providing safe, fast, digital and effortless interactions. At the same time, feeling more vulnerable and less in control as they currently do, consumers communicate the importance of remaining ethical and displaying integrity, which tend to sharpen brand trust and cultivate brand loyalty. Our research provides insights to organisations in the Cyprus Retail Market in order to successfully adapt to the shifting consumer expectations.



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Antonis I. Shiammoutis
Board Member, Head of Consumer Markets & Retail
KPMG in Cyprus 

Maria Zavrou
Board Member
KPMG in Cyprus

Christophoros P. Anayiotos
Board Member, Head of Deal Advisory
KPMG in Cyprus

Rennos Ioannides
Board Member, Deal Advisory
KPMG in Cyprus

Antonis Bargilly
Board Member, Management Consulting & Internal Audit, Risk & Compliance Services
KPMG in Cyprus

Elena Philippidou
Manager, Management Consulting 
KPMG in Cyprus 

Andrea Paola Malinen
Advisor, Management Consulting
KPMG in Cyprus


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