16 & 17 December 2020 | 8:30 a.m. – 3:30 p.m. & 14:00 p.m. - 17:15 p.m. | 6 CPD
16 & 17 December 2020 | 8:30 a.m. – 3:30 p.m. & 14:00 p.m. - 17:15 p.m. | 6 CPD
In the current business world, where competition is intensified and consumers are increasingly demanding and knowledgeable, profit margins are consistently challenged. A lot of effort has been put on cutting costs to improve the bottom line, or on marketing to grow the top line. However, for the financial performance and profitability to be truly maximised, an orchestrated plan towards improving both bottom and top line is essential.
The organisations that have already started investing in establishing robust profitability strategies which include measures for both the top and bottom line, as well as sustainable governance of such strategies, are enjoying fast and tangible results.
But which are the most effective levers of the top and bottom line? Pricing, from a top-line perspective, and cost management (including cash and working capital management), from a bottom-line perspective, are the key topics of this webinar. Learning how to use them as profitability levers can significantly impact the financials of an organisation.
By the end of the webinar participants will be able to:
The webinar is addressed to professionals who are involved with setting or managing prices from top level Εxecutives (CEOs, CFOs, COOs) to Managers and other Executives who are involved in but not limited to strategy, sales, marketing, product promotion and product promotion strategies, operations and/or customer service.
*The number of participants is restricted to 28.
Join the webinar (8:30 a.m. - 9:00 a.m.) on 16 of December and (13:30 p.m. - 14:00 p.m.) on 17 December *
Sessions (9:00 a.m. - 12:15 p.m. including a 15-min break between session ) on 16 of December and (14:00 p.m. - 17:15 p.m. including a 15-min break between session) on 17 of December
1. Welcome to the world of top and bottom line (30 min)
2. Top-line improvement: 1. Pricing strategy (45 min)
This session explores the parameters that affect the price positioning in the market, with regards to the competition and the relevant customer segments.
3. Top-line improvement: 2. Price setting (1 hr & 30 min)
This session explores methodologies of setting the right price, depending on the perceived value that your product or service offers to your customers. The session will elaborate on innovative price models by providing industry examples, as well as pricing methodologies that are based on price elasticity models.
4. Top-line improvement: 3. Price execution (45 min)
This session explores the setting of control mechanisms to manage price discounts and rebates, while being transparent and fair to your customers. Examples will be provided regarding how uncontrolled discounting can lead to revenue leakage and how structured price communication can increase customer engagement.
5. Bottom-line improvement: 1. Cost levers (45 min)
This session explores the key areas that drive cost levers, which can be utilised for optimisation/reduction.
6. Bottom-line improvement: 2. Cost improvement measures (45 min)
7. Bottom-line improvement: 3. Cost governance (45 min)
This session explores the processes available to improve the visibility over cost, working capital and cash flows.
8. Conclusions (15 min)
*Note: Please join the meeting 30 minutes prior to the webinar’s start time, in order to make sure that you do not face any connection or other technical issues.
The programme has been approved by the HRDA. Enterprises participating with their employees who satisfy HRDA’s criteria, are entitled to subsidy. Please note that there are limited seats available therefore enrol in this webinar as soon as possible.
If you do not receive our confirmation e-mail regarding your registration, your participation cannot be guaranteed.
€200 + VAT. Net investment after subsidy from the HRDA of €102: €136 (including VAT) for all eligible participants*
*Last Date for 10% Early Bird Discount: 26/11/2020
For any queries, please contact Irini Avraam on +357 22 207 460 or at firstname.lastname@example.org.
CPD: This webinar may contribute to Continuing Professional Development requirements. Shortly after the webinar’s date, participants will receive electronically a certificate of attendance confirming the total number of training hours (6 CPD).
Board Member, Deal Advisory, KPMG in Cyprus
Christophoros is a Board Member at KPMG in Cyprus and has over 20 years of experience in the field of Deal Advisory Services. He has been involved in valuations, mergers and acquisitions, privatisations, financing and restructuring projects. He provided services for several public and private companies operating in different sectors, including financial services, retail, real estate, manufacturing, tourism, energy and more. Through this wide hands-on experience, he has gained unique in-depth knowledge of the business dynamics in practical situations.
Christophoros has a BSc in Economics (Accounting and Finance) from the London School of Economics, is a fellow Member of the Institute of Chartered Accountants in England and Wales (FCA) and holds the Corporate Finance qualification (CFq) from the same Institute. He is also a licensed Insolvency Practitioner.
Christophoros has been a trainer on a number of seminars relating to valuation, M&A, Restructuring and Financing. In 2015, he was certified by the HRDA as a “Trainer of Vocational Training”.
Board Member, Management Consulting & Internal Audit, Risk & Compliance Services, KPMG in Cyprus
Antonis holds a BSc in Business Administration and the professional titles of Fellow Chartered Certified Accountant (FCCA), Certified Internal Auditor (CIA) and Certified Information Systems Auditor (CISA). He is also certified in Risk Management Assurance (CRMA) and he is a PRINCE2 Certified Practitioner. Antonis is a member of the Institute of Certified Public Accountants of Cyprus and has served in various Committees of the Institute. Furthermore, he is a member of the Institute of Internal Auditors, having also served as its Board Member between 2018 and 2020, and member of the Information Systems Audit and Control Association, for which he previously served as the Audit Committee Chairman of the Cyprus Chapter.
Antonis is heading the Strategy, Customer & Operations, as well as the Internal Audit Services of KPMG in Cyprus. He has more than fifteen years of professional experience and he specialises in the provision of tailor-made advisory services to private and public sector clients. The services provided are related, among others, to governance assessments, risk management, cultural assessment, operational restructuring and excellence, strategy definition and implementation of strategic initiatives, process re-engineering, technology implementation and digital transformation in the context of large and small transformational projects. Lastly, Antonis has led various projects in the governmental and private sectors, across a wide range of industries.
Senior Manager, Management Consulting, KPMG in Cyprus
Eleni holds an MBA and MEng in Biomedical Engineering. She is a Senior Manager in the Management Consulting Department and a member of the Strategy, Customer & Operations team of KPMG in Cyprus. Eleni specialises in the provision of advisory services to both private and public sector clients. Her services are related, among others, to pricing, operations, operational restructuring and strategy definition. In addition, Eleni advises companies on the implementation of strategic initiatives, in the context of large and small transformational projects.
Prior to joining KPMG, Eleni was a Senior Consultant at Simon - Kucher & Partners, a global leading consultancy in pricing, which provides advisory services on pricing and sales transformations, in Luxembourg and the USA. Eleni was also a university guest lecturer on pricing theory at Maastricht Business School and Vlerick Business School.
Manager, Deal Advisory, KPMG in Cyprus
Eleni joined the Audit department of KPMG in Cyprus in 2012 and she is currently a Manager in Deal Advisory department. She holds a BSc in Accounting and Finance from the University of Essex and an MSc in Risk Management from the University of Nottingham. She is also a member of the Institute of Chartered Accountants in England and Wales.
Eleni has completed numerous engagements with clients in various industries such as financial services, retail, tourism & leisure sectors and possesses extensive experience in the provision of financial restructuring services.
Eleni was involved in various projects, including the option analysis on the restructuring/recovery strategy of major Debtors (top 20) of a Cyprus Bank and the independent Business Review on the financial performance of a Group of Companies operating in the educational sector. She has also been involved in the assessment and analysis of the current position, viability and debt sustainability of a group of companies operating in the import and distribution of meat, fish and vegetables.
The programme has been approved by the HRDA. Enterprises participating with their employees who satisfy HRDA’s criteria, are entitled to subsidy.