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How to grow your business with digital marketing

Wednesday, 18th November 2020 | 9:30 a.m. – 11:45 a.m. | 2 CPD

Wednesday, 18th November 2020 | 9:30 a.m. – 11:45 a.m. | 2 CPD

digital-marketing

Webinar overview

For any business aiming to thrive in this digital age, pursuing an effective online presence is essential to its success.

Digital marketing is now more important than ever and one of the most powerful ways to grow your business. Join us on this webinar where you will learn powerful digital marketing strategies to help you create a strong online presence, stand out from the competition and engage further with your target audience.

Agenda

Join the webinar (9:00 a.m. –  9:30 a.m.)*

Sessions (9:30 a.m. – 11:45 a.m. including a 15-min break between sessions)

  • Why your website is your business’ more important asset: best practices
  • Create a content marketing strategy to grow your business
  • The power of social media
  • Why building an email list is so important today
  • Online advertising.

*Note: Please join the meeting 30 minutes prior to the webinar’s start time (join at 9:00 a.m.), in order to make sure that you do not face any connection or other technical issues.

Participants

This webinar is addressed to Entrepreneurs, Marketing Managers, Marketing Specialists and Owners of small businesses, whose organisations/businesses have an online presence.

Registration

Cost: €90*

To register for the webinar, please click here. Once your registration is submitted, you will receive an email stating the participation fee, including any discounts, if applicable. Kindly note that the payment should be settled at least two days prior to the webinar’s date for your registration to be confirmed.

*Last Date for 10% Early Bird Discount:  29/10/2020

 

Other discounts available:

  • For more than two (3+) participants from the same company a 10% discount is available on the total cost, before the VAT and HRDA subsidy. This discount only applies for participants who enrol in the same seminar/webinar, on the same day. This discount can only be combined with the early bird discount and the HRDA subsidy, when applicable.
  • For individuals/legal entities who/which register in more than two (3+) seminars/webinars during the same semester (January-June & July-December), a 10% discount is available on the total cost, before the VAT and HRDA subsidy. This discount only applies for individuals/legal entities who/which enrol in more than two (3+) seminars/webinars during the same semester, on the same day. This discount can only be combined with the early bird discount and the HRDA subsidy, when applicable.
  • There is a 10% discount for alumni members. This discount should be applied before the VAT and HRDA subsidy and can only be combined with the early bird discount and the HRDA subsidy, when applicable.
  • There is a 10% Early Bird discount on selected seminars/webinars for participants who enrol in a training course until a specific date which is stated above. This discount should be applied before the VAT and HRDA subsidy and can only be combined with the HRDA subsidy, when applicable.
  • HRDA subsidy for all HRDA approved seminars/webinars. 

Contact

For any queries, please contact Irini Avraam on +357 22 207 460 or at academy@kpmg.com.cy
 

CPD: This webinar may contribute to Continuing Professional Development requirements.  Shortly after the webinar’s date, participants will receive electronically a certificate of attendance confirming the total number of training hours (2 CPD).

Trainers

Zachariou Stavros       
Principal, Advisory, KPMG in Cyprus

Stavros holds a BEng (Hons) in Electrical Engineering & Electronics from the University of Manchester Institute of Science and Technology (UMIST) and an MSc in Communications & Signal Processing (Telecommunications), as well as an Honorary Diploma from the Imperial College London. Furthermore, Stavros holds an MBA from the University of Leicester, with specialisation in Human Resources Management (HRM). He is a member of the Institution of Engineering & Technology (MIET) in the UK and a member of the Technical Chamber of Cyprus (ETEK).

Stavros is currently a Principal in the Advisory Department of KPMG in Cyprus and he is also a Group Manager of the specialised group Economics & Regulation. Before joining KPMG, he worked for Hellenic Petroleum Cyprus Limited (EKO) in the Sales & Marketing Department and he was in charge of the company’s retail network (petrol stations).

Stavros has more than 16 years of experience in the provision of advisory services for a wide range of clients in the financial services and various sectors such as utilities, telecoms, electricity, energy, renewable rnergy sources (RES), oil & gas, technology and postal services.

Stavros has a passion for digital technology, especially digital marketing and e-commerce.



Evripidou Theodora
Senior Manager, Digital Marketing & Advertising, Marketing & Communications, KPMG in Cyprus

Theodora holds a Bsc in Applied Psychology with Statistics and an MA in Marketing Communications. She is a highly skilled digital marketing professional with 15 years of hands on experience in the digital industry.

Theodora has worked for over 10 years as a client services professional for a number of digital agencies in London, delivering tailor-made digital marketing and strategy solutions across the whole marketing spectrum. Among the services that Theodora provided are the branding, design and development of websites, application and video development, as well as the structure and implementation of social media campaigns. 

Theodora had benefited, over the years, from working with a wide range of well-known clients and brands in the Banking, Property, Travel, Automotive, FMCG industries, including Barclaycard, Galliard Homes, TUI, Bentley and Mondelez.

Theodora’s experience and high exposure in working with a variety of clients, industries and projects has allowed her to build an in-depth knowledge of pioneering marketing strategy techniques and an expertise in driving growth through digital marketing strategy concepts.

 

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