Dr Marty Herbert

Director, Customer & Operations

KPMG in the UK

Marty leads KPMG’s Experience Design capability in the UK, and has pioneered the development of KPMG's design thinking approach, tools, and community.

He has been at the heart of the design and launch of innovative customer facing products and services for leading organisations in the public and private sector in the UK and Australia, where he has aligned leadership teams on the financial value of customer (and colleague) centric experiences.

Marty specialises in developing customer and colleague strategies, in diving deep to develop a true understanding of the emotional drivers of experience; and more recently, in developing use cases that apply artificial intelligence (AI) software to enhance the colleague experience to drive customer and shareholder value.

Marty has worked extensively across financial services, government, transport, health, automotive and consumer retail.

In addition to his role at KPMG, Marty sits on the Board of the Glasgow School of Art, one of the world's top 10 art design and innovation schools where he provides strategic direction on digital design and innovation.

  • Ph.D Architecture & Construction Management, University of Loughborough­

  • MSc. Business Information Technology Systems, University of Strathclyde

  • Advisory Financial Services