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Impacto del COVID-19 sobre las nuevas tendencias en consumo minorista en la región

Por: Fernando Gamboa, socio líder de Consumo y Retail de KPMG en América del Sur

Ante la nueva realidad impuesta por el coronavirus y, especialmente, la velocidad con la que ésta demanda los cambios; la evolución del modelo de negocio, el propósito, la elección del cliente y el peso de los costos operativos conforman tendencias que hoy ponderan significativamente en la búsqueda estratégica de las empresas minoristas y de bienes de consumo por permanecer vigentes, sólidas y posicionadas en la mente de los consumidores.

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Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.