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Digital Marketing Manager
Retail | Marketing | Hong Kong
Retail | Marketing | Hong Kong
About KPMG Executive Search and Recruitment
KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. KPMG Executive Search and Recruitment is a business unit of KPMG China and is one of the few recruitment consultancy firms in Hong Kong that is part of a large professional organisation. We work alongside a group of professionals and advisors who provide us with a high level of insights and awareness about a wide range of businesses and professions. We support the clients and aim to provide a pleasant working experience for the clients and candidates.
The Client
Our client is a sizeable retail brand.
Responsibilities
- Formulate and deliver comprehensive digital marketing strategies aligning with company's business goals
- Create and manage digital marketing campaigns across diverse platforms, including SEM, SEO, social media advertising, email marketing, and display advertising
- Conduct market research and competitor analysis to identify target audiences, industry trends and opportunities for growth
- Work closely with internal teams to develop marketing materials
- Analyze and conduct report on key performance metrics and campaign effectiveness using different analytics tools
- Optimize digital marketing campaigns to continuously improve conversion rates and ROI
- Stay updated with the latest digital marketing trends and technologies
- Manage and allocate the marketing budget effectively
- Collaborate with external agencies or vendors if necessary
Requirements
- Bachelor's degree in marketing, business administration, or a related field
- Minimum of 5 years of relevant working experience
- Proven work experience as from retail/ FMCG sector or agencies
- Knowledge in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Strong analytical skills and communication and interpersonal skills
- Creative mindset and strong project management skills
- Proficient in both Chinese and English
Applications
For information and application, please contact us at executive.recruitment.hk@kpmg.com. By submitting your application and communication with us, you agree to receive communications from us and accept our Personal Information Collection Statement (PICS) in the following link: