Disrupted consumer market: Responses to changing risk profiles and challenges from new business models

Disrupted consumer market: Responses to changing...

Companies should prepare for challenges by strengthening risk management and internal controls


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The consumer industry is not facing disruption – it has already been disrupted. Game-changing technologies have revolutionised supply chains and customer touchpoints, and more informed and sceptical consumers are holding retailers to increasingly higher standards. A company’s success in achieving customer centricity or loyalty is no longer a differentiator, but a determinant of survival. 

Given all the disruptions seen in the market, companies must strengthen their core operations by making sure there are strong risk management and internal controls in place around these core operations. 

Four key focus areas are significantly impacting the risk profile of consumer market companies in the disrupted environment, and call for a more robust risk and control framework:

  • e-/m-Commerce and omni-business
  • Physical store operations
  • Demand planning and marketing strategy
  • Supply chain and inventory management

This flyer shows how KPMG China can help consumer market companies strengthen their risk management and internal controls, making them better positioned to address emerging challenges. 

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