Strategies to optimise business opportunities - KPMG China
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Strategies to optimise business opportunities

A lens on the Greater Bay Area

Significant opportunities


The diverse range of industries and strengths across the GBA's cities provides significant opportunities for companies that are looking to enter or build on their existing presence in China.

Strategies to optimise business opportunities

The increasing connectivity within the GBA, as well as the region’s diverse range of industries across its cities, provide significant opportunities for companies that are looking to enter or build on their existing presence in China.

Key strategy themes

Supply chain optimisation

The increased connectivity of the GBA and the resulting freer and faster movement of goods, capital and labour presents opportunities for companies to optimise their supply chain. Businesses should carefully assess their existing sourcing, manufacturing, warehousing and distribution structures to ensure that they are fit for purpose and relevant to the region.

Strategic review

It will be important for enterprises to review and tailor their current and future strategies for the GBA to remain agile enough to respond effectively to market changes. This may require transforming the business, streamlining operations, consolidating assets, expanding product and service offerings, or finding suitable strategic partners. Understanding and deciding on what to aim for, where to play, how to win and what to do will be key to being successful in the GBA.

Regulatory harmonisation

As the region continues to integrate, there will be a concerted effort by the Guangdong, Hong Kong and Macau regulators to harmonise policies, for example around environmental, social and governance issues. Companies need to prepare for more stringent regulatory requirements across the region, which will likely lead to higher compliance costs and more training.

Access to technology and innovation

The region continues to develop into a leading technology and innovation hub. This provides opportunities for businesses to facilitate innovation, increase the effectiveness of their R&D spending and move up the value chain by working with the growing number of technology and innovation incubators in Shenzhen and Hong Kong.

Macro outlook

When creating their medium- and long-term strategies, companies should consider the mandates of the national government regarding the industries and sectors they want to develop. It is important for companies to assess the potential impacts on their industry, and mobilise resources and talent accordingly to ensure that their objectives are aligned with China's vision and priorities.

The KPMG strategy proposition

Strategy Group

Our Strategy Group helps clients create and implement robust strategies to deliver real value and drive innovation in financial, business and operating models. We help our clients adapt and respond to disruption – harnessing market shaping forces to their advantage, while mitigating their adverse impacts. We support them in defining their ambition and developing strategies that balance the hard edge of financial performance and investment returns with risk and innovation.

Comprehensive service and experience

Our experienced professionals advise clients on four key propositions:

  • Digital transformation: Helping clients achieve significant business and operating model change through a digital lens, typically at the portfolio level.
  • Growth strategy: Designing and implementing platform-based growth strategies to the business model, while considering operating model implications.
  • Deal strategy: Advising clients on strategic investment decisions, divestments and partnerships in a range of transaction settings and stages (pre-deal, in-deal and post-deal).
  • Operating strategy and costs: Identifying, quantifying, prioritising and delivering the changes required to align clients’ operating models to their financial targets and strategic objectives. 

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