This report analyses the findings from a survey of consumers in China on their online shopping preferences and decision processes
The third annual China’s Connected Consumers report surveyed 2,560 consumers in China on their current and future online shopping preferences and decision processes. The study finds that as smartphone penetration among consumers in China continues to grow, e-commerce is fast transforming into mobile commerce (m-commerce). Given the rapid growth of m-commerce, brands need to provide consumers with a truly integrated and connected experience throughout the entire shopping journey – from initial product research, to purchase, final payment and post-purchase feedback.
© 2021 KPMG KPMG Huazhen LLP, a People's Republic of China partnership, KPMG Advisory (China) Limited, a limited liability company in China, KPMG, a Macau partnership and KPMG, a Hong Kong partnership, are member firms of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organisation.
For more detail about the structure of the KPMG global organisation please visit https://home.kpmg/governance.