ConsumerCurrents - Issue 16, January 2014

ConsumerCurrents - Issue 16, January 2014

This issue of ConsumerCurrents explores a number of the opportunities and challenges that face the consumer industry as it seeks to generate growth and value.


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Articles in this edition:

  • Presumers and custowners – How major brands are increasingly engaging in crowdsourcing
  • Rise of the ROBO-shopper – Why so many consumers are happy to Research Online and Buy Offline
  • Interview with Matt Shay – The National Retail Federation’s CEO on the importance of innovation
  • Analytics – How can big data make a big difference to your performance?
  • The Gulf States – A guide to the region where retail is expected to grow significantly over the next three years
  • Production's coming home – or is it? What companies need to know about reshoring
  • Case study: Procter & Gamble – Sustainability Head Len Sauers on the company’s green goals
  • Lessons from other industries – What can retail learn from the internet’s impact on the music business?

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