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Digital Debate – the rise of the digital multi-tasker

Digital Debate – the rise of the digital multi-ta...

Consumers have an insatiable appetite for media in all its forms, whether digital or offline, according to the 2013 Digital Debate, KPMG’s global survey of over 9,000 people.

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Digital Debate – the rise of the digital multi-tasker

The report highlights a new breed of urban consumer that is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Media and technology companies need to adapt to these changing demands while acknowledging that traditional media such as TV and print remain very popular.   

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