Consumers have an insatiable appetite for media in all its forms, whether digital or offline, according to the 2013 Digital Debate, KPMG’s global survey of over 9,000 people.
The report highlights a new breed of urban consumer that is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Media and technology companies need to adapt to these changing demands while acknowledging that traditional media such as TV and print remain very popular.
© 2021 KPMG Huazhen LLP, a People's Republic of China partnership, KPMG Advisory (China) Limited, a limited liability company in China, KPMG, a Macau partnership and KPMG, a Hong Kong partnership, are member firms of the KPMG global organisation of independent member firms affiliated with KPMG International Limited ("KPMG International"), a private English company limited by guarantee. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.
For more detail about the structure of the KPMG global organisation please visit https://home.kpmg/governance.