The Converged Lifestyle

The Converged Lifestyle

The Changing Face of Commerce - Issue 1, June 2012


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The Changing Face of Commerce

While convergence is not new, the way consumers interact with technology is constantly changing, especially in China. Today’s technology and the plethora of devices it enables are allowing consumers to get what they want, when they want it. As Chinese consumers rush to these new gadgets, businesses are facing significant challenges adapting - those that are too slow risk losing their market share. Evidence points to a greater integration of devices within the consumer lifestyle and a rapid evolution of business models for those that enable them. Likewise, regulators will also need to evolve to meet the changing demands of consumers to ensure the rules promote privacy while still providing the flexibility for companies to innovate.

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