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Understanding LatAm's E-commerce Market

12:30 - 14:00, 11 December 2019

12:30 - 14:00, 11 December 2019

Understanding LatAm's E-commerce Market

Image source: HKGCC (chamber.org.hk)

The e-commerce market in Latin America (LATAM) is currently considerably smaller than those of Asia and North America. However, demographics and growing mobile use mean that it possesses tremendous potential for growth.

The 33 countries of Latin America have a total population of more than 600 million. They have an average age of slightly below 30 and are receptive to using mobiles and the internet to shop. With mobile internet use being a key driver of e-commerce, it is estimated that total online retail sales in LATAM will increase to reach US$2.345 trillion by 2022, according to eMarketer.

Global players now establishing a footprint in the region include Alibaba, Amazon, eBay, Apple and Walmart, with the more developed markets for e-commerce including Argentina, Brazil, Chile, Colombia and Mexico.

At this roundtable luncheon, experts will provide an overview on how Hong Kong companies can access this market via e-commerce, and also analyze the opportunities and challenges that investors may face in the LATAM e-commerce sector.

For more information and registration, please visit this website: chamber.org.hk

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