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Visualising Opportunities in China’s 250+ Major Cities with Next Generation Data Analysis

KPMG Office, 8th Floor, Prince’s Building, 10 Chater Road, Central, Hong Kong

31 March 2017, 8:15 - 10:15, HKST Hong Kong, China

We are delighted to invite you to a CEO breakfast talk with Ben Simpfendorfer, CEO of Silk Road Associates, and a distinguished panel of KPMG & MNC executives on March 31, 2017. Mr. Simpfendorfer will share practical examples of how commercial data analytics are being used to assess opportunities across China’s 250+ major cities. Karmen Yeung, Partner, China Tax / Head of Industrial Manufacturing of KPMG China, will then share the development in the PRD and tax implications. The presentations will be followed by a panel of MNC executives sharing their insights on China’s city-level opportunities and the changing business landscape.

China’s $11 trillion opportunity is spread across all China’s 250+ major cities. Every month we hear of multinationals pushing further into Tier II and Tier III Chinese cities. But a scarcity of intelligence on those cities is a strategic risk and many companies are struggling to conduct due-diligence or find the right measure to size up market opportunities. The rise of strategic data analytics helps to fill this intelligence gap. How are companies effectively using data analytics to assess their strategic opportunities and risks? What is the practical role of data analytics for business development in China? What can analytics tell us about the consumer opportunity in the Pearl River Delta or identifying which Chinese cities are likely to outperform in the next 5 years?



Friday, 31 March 2017


08:15am - 10.15am


KPMG Office
8th Floor, Prince’s Building
10 Chater Road, Central
Hong Kong


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08:15 - 08:30am

Registration – Breakfast and networking

08:30 – 09:05am

Presentation by Ben Simpfendorfer, Founder & CEO, Silk Road Associates

09:05 – 09:15am

Presentation by Karmen Yeung Partner, China Tax / Head of Industrial Manufacturing, KPMG

09:15 – 10:00am 

Panel Discussion: China’s city-level opportunities and the changing business landscape

10:00 – 10:15am 


Speakers Guide

If you have any question, please feel free to contact KPMG China Market Services.