Huu-Hoi Tran | KPMG | CN
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Huu-Hoi Tran

Head of Automotive, China

KPMG in China

Hoi has over 18 years of professional experience in the consulting industry, with strong advisory experience in Strategy Advisory (corporate strategy, market entry, strategic and innovation management), Business Process Outsourcing, Process Management, Supply Chain Management and Enterprise Resources Management, CRM. He worked in projects in Europe and Asia, including countries such as Germany, Greece, Russia, Singapore, Hong Kong, and China.

Prior to joining KPMG, Hoi worked for a US-based management consultancy in Europe and for the in-house consultancy of a German telecommunication company in China.

Hoi is KPMG China’s National Head of the Automotive Sector. He is also leading the Digital Auto and New Mobility initiatives at KPMG China.

Areas of expertise

Advisory Automotive Innovation Innovation strategy Management Consulting Operating Effectiveness Process improvements Shared Services and Outsourcing Advisory Solutions Network Supply chain effectiveness

Education and qualifications

  • Joint Masters Degree in Business Administration and Computer Science (Dipl.-Wirtschaftsinformatik), Darmstadt University of Technology, Germany


  • Member of the Automotive and Supplier Working Groups at the EU Chamber of Commerce in China

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