KPMG cares about its employees’ health and that concern has prompted it to launch an exercise initiative called “Stay healthy – Move for charity”. This initiative aims to motivate employees of the firm to regularly engage in physical activity as part of their daily routine. Nicola Spirig, top triathlete and former Olympic gold medalist, will serve as the initiative’s patron.
Health and fitness not only boost personal wellbeing, they are also key success factors from a business perspective. Knowing full well just how mentally and even physically taxing it can be to work in the audit and advisory industry, KPMG has now launched an exercise initiative called “Stay healthy – Move for charity”. Through this initiative, KPMG aspires to motivate its staff to become more aware of the topic of health and fitness and encourage them to engage in regular physical activity. “As auditors and advisors, we end up spending a sizeable chunk of our day sitting, however since our work is also mentally challenging and extremely stressful, this frequently goes hand in hand with a great deal of physical tension. With that in mind, it’s vital that we offset the impact of our work by engaging in regular physical activity,” says Stefan Pfister, CEO and himself a regular athlete, as he explains the reasoning behind the firm’s new exercise initiative.
The initiative’s patron is none other than Nicola Spirig, top Swiss triathlete and former Olympic gold medalist, who will help KPMG on its way toward improving its health and fitness. Stefan Pfister is excited about the collaboration: “Nicola Spirig is one of those rare individuals who understands how to combine professionalism, fun and success through sports.” He also sees interesting parallels between this top athlete and KPMG: “To be successful, Nicola Spirig has to regularly achieve peak performance in three disciplines: in the water, on a bike and while running. We, too, need to offer up peak performance in three disciplines – audit, tax and advisory – at all times to be successful on the market. We can only do that, though, if we’re healthy and in good shape.” The initiative will be kicked off on 21 April 2017 at an employee event featuring Nicola Spirig.
This initiative not only promotes the health and fitness of the firm’s own employees. For around six months, KPMG staff will be collecting money for a charitable cause with each kilometer they run, swim or bike. Or even for each kilometer walked. An app specially developed by KPMG will record and store all of the kilometers amassed by the participants. They can then decide whether their totals will go to benefit the “Nicola Spirig Foundation”, the “Verein Tischlein deck dich” organization or the “Schweizer Berghilfe” foundation.
The initiative ends on 9 September 2017 with an athletic event on Lake Constance where employees will have a chance to compete against Nicola Spirig. The Olympic athlete is excited about her involvement in the initiative: “I’d be thrilled if Stefan Pfister and I could successfully motivate KPMG’s employees to exercise on a regular basis and find more enjoyment in athletic activities.”
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