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Enabling consumers to make better choices

Enabling consumers to make better choices

How fast-moving consumer goods companies in Switzerland offer better alternatives helping customers make better consumption choices in their everyday lives.

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Partner, Deal Advisory, Head of Global Strategy Group

KPMG Switzerland

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Better choices today, healthier life tomorrow

The Swiss public has learnt – involuntarily – a lot about infectious diseases in the past year due to COVID-19. Understandably, public attention and resources have been focused on getting through the pandemic.

In the shadow of this focus on infectious diseases, however, a group of non-infectious diseases – termed noncommunicable diseases (NCDs) – has continued to put significant strain on the healthcare system. In fact, the main indicators of NCDs have been on the rise for a long time.

Noncommunicable diseases such as cancer, cardiovascular diseases, chronic respiratory diseases and diabetes present one of the most serious health challenges in advanced economies. This paper explores how fast-moving consumer goods companies (FMCGs) in Switzerland can contribute to better alternatives for a better tomorrow for consumers.

What causes this burden on quality of life and healthcare costs, and have all options been explored to reduce NCDs?

The key take-aways are:

  • Noncommunicable diseases (NCDs) are one of the most serious health challenges in advanced economies, and several NCDs behavioral risk factors appear to be increasing.
  • The government and private businesses can positively affect consumer purchasing behavior in a number of ways to promote the purchase of healthier and less harmful alternatives.
  • From multi-billion dollar multinationals to local start-ups, Swiss fast-moving consumer goods companies (FMCGs) have launched initiatives to develop better alternative products, enabling consumers to make better lifestyle choices.
  • A coordinated, multi-stakeholder, cross-sectoral response, involving the government and innovation leaders from FMCG and other industries, can help to move consumer demand towards better alternative products.
  • The FMCG sector will continue evolving to meet consumer demand for better alternatives, supported by the convergence with the Life Sciences sector and trends towards prevention. Public-private collaboration will play a key role in shaping changes in consumer behavior.

Learn more and download the study here:

You can read the study in French here.

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