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Swiss insurers from a digital client's perspective
Swiss insurers from a digital client's perspective
Digitization and the changes in client needs driven by these developments are currently defining the structures in the insurance market.
How do digital clients perceive Swiss insurers and how can these differentiate themselves? KPMG has analyzed the 20 leading insurers and has isolated two decisive factors:
- The maturity of the digital business model characterized by on-line services, client portals, user experience, smart phone applications as well as innovative insurance products.
- The insurer’s presentation of itself to the public using digital communication channels, formed by activity and reach in social media as well as in own blogs or web magazines.
The analysis and the resulting positioning of the insurers make for fascinating reading.
Insurance
Insurance
Historically low interest rates, changed client behavior and regulatory requirements not only bear risks for Swiss insurers but also opportunities.
© 2019 KPMG Holding AG is a member of the KPMG network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss legal entity. All rights reserved.
KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.
