Quebecers want COVID-19 crushed ‘by whatever means necessary’
Nine in 10 Quebecers want COVID-19 stopped in its tracks 'by whatever means necessary' and for the country to take a 'Canada-first' strategy to jumpstart our economy, finds a new survey by KPMG in Canada.
"Our research found most Quebecers recognize we won't be able to get our economy back on track until we have crushed the pandemic and vaccinated the majority of the country," says Benoit Lacoste Bienvenue, Regional Managing Partner for KPMG in Canada.
"To get the economy moving again, Quebecers want the country to adopt a 'Canada-first' mindset. This includes our governments establishing 'buy Canadian' incentives and for big companies to increase the amount of contracting they do with local suppliers. Individual Quebecers told us they are committed to doing the same by focusing their own spending on domestic opportunities."
Key poll highlights:
"Quebecers right across the board – from business owners to people who lost their job due to COVID-19 to essential workers – also believe that continued government investment is required to strengthen our healthcare system and support people hurt by the lockdowns – especially small- and medium-sized businesses in a number of sectors that have suffered significant economic losses as a result of the pandemic," says Mr. Lacoste.
"The pandemic has made Quebecers far more aware of the importance of our healthcare system and the people who make the system work. But it has also given us a much greater appreciation of the many small- and medium-sized businesses in our communities that make our economy click."
Other key poll findings
An earlier KPMG survey of 2,002 Canadians in December found that eight in 10 would line up for a vaccine shot within the next three months if it were offered and 96 per cent wanted full transparency.
About KPMG in Canada's Omnibus Confidence / Outlook Survey
KPMG surveyed over 4,000 Canadians from January 12 to January 23, 2021 to discern the public's opinion on their confidence in and attitudes toward the health and economic impacts of COVID-19. KPMG leveraged the AskingCanadians panel by Delvinia through its methodify online research automation platform. The panel consisted of over 3,500 adults aged 18+ and 500 small- and medium-sized business owners/decision makers.
The study delved into their current employment status, whether they lost their job due to the COVID-19 pandemic, their ethnicity and changes in household income. Twenty-eight per cent of the respondents are "essential workers", defined as first responders, health care workers, critical infrastructure workers (such as hydro and natural gas) and workers who are essential to supply critical goods such as food and medicines. Seventeen per cent of respondents said they or someone close to them contracted COVID-19. Over half (53 per cent) of the business owners or decision makers report annual revenues between $1 million and $50 million, 28 per cent report under $500,000 in annual revenues, and 13 per cent report over $50MM.
The poll is proportionally representative to Canada's population, gender, and age demographics.
About KPMG in Canada
KPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. Guided by our core values of Integrity, Excellence, Courage, Together, For Better, KPMG employs nearly 8,000 people in over 40 locations across Canada, serving private- and public-sector clients. KPMG is consistently ranked one of Canada's top employers and one of the best places to work in the country.
The firm is established under the laws of Ontario and is a member of KPMG's global organization of independent member firms affiliated with KPMG International, a private English company limited by guarantee. Each KPMG firm is a legally distinct and separate entity and describes itself as such. For more information, see home.kpmg/ca.
For media inquiries:
Caroline Van Hasselt
© 2021 KPMG LLP, an Ontario limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
For more detail about the structure of the KPMG global organization please visit https://home.kpmg/governance.