Infrastructure investment needed to accelerate adoption of EVs in Canada as concerns persist over battery life and range
Seven in 10 Canadians (68 per cent) who plan to buy a new vehicle within the next five years are likely to buy an electric vehicle (EV), either pure or hybrid, although the lack of a robust charging infrastructure, battery life and range and the purchase price remain persistent concerns, finds a new survey by KPMG in Canada.
"Canada's automotive industry is nearing the tipping point, with nearly 70 per cent of Canadians indicating that they're looking to buy an electric vehicle not in a decade's time but in the next five years," says Peter Hatges, Partner, National Sector Leader, Automotive, KPMG in Canada. "Our poll research illustrates huge consumer demand in Canada for EVs, putting the onus on manufacturers and governments alike to shift gears not only to meet the expected surge in EV sales but to invest heavily in the necessary infrastructure."
Key survey findings:
The Environment: A Big Motivator
For those already inclined to buy an EV, they were motivated by environmental concerns, lower operating costs, tax incentives, and the prospect of reduced insurance premiums. For them, tax incentives were much less of an incentive than the environment or lower operating costs. However, when the question of tax incentives was put to all respondents, 70 per cent said they needed tax and/or automotive company incentives to make them change their mind and buy an EV.
Those in the market for an EV said they plan to buy: Toyota (23 per cent), Tesla (19 per cent); and Honda (9 per cent). More men than women said they intended to buy a Tesla, 22 per cent vs. 15 per cent, respectively. Women opted for EV models from Toyota (21 per cent).
Further, 59 per cent of Canadians planning to buy an EV said they will buy their own charger. This jumps to 66 per cent in Quebec and is only 50 per cent in B.C. Just over a quarter (26 per cent) have not figured out where to charge it overnight but are hoping their condo building will install chargers "soon" and another 12 per cent plan to charge it at the mall, shopping centre, or office.
The EV Divide – Lingering Doubts
The main reasons cited by those planning to buy a vehicle but not an EV are the high cost (60 per cent); limited driving range (51 per cent); lack of charging infrastructure (50 per cent); dubious battery lifespan (30 per cent), limited model options (24 per cent); and recharging time (24 per cent).
KPMG in Canada surveyed 2,000 Canadians from January 8 to January 13 leveraging the AskingCanadians panel by Delvinia through their methodify online research automation platform.
About KPMG in Canada
KPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. Guided by our core values of Integrity, Excellence, Courage, Together, For Better, KPMG employs nearly 8,000 people in over 40 locations across Canada, serving private- and public-sector clients. KPMG is consistently ranked one of Canada's top employers and one of the best places to work in the country.
The firm is established under the laws of Ontario and is a member of KPMG's global organization of independent member firms affiliated with KPMG International, a private English company limited by guarantee. Each KPMG firm is a legally distinct and separate entity and describes itself as such. For more information, see home.kpmg/ca
For media inquiries or tables upon request:
Caroline Van Hasselt
KPMG in Canada
© 2021 KPMG LLP, an Ontario limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.
For more detail about the structure of the KPMG global organization please visit https://home.kpmg/governance.