A survey of 2,002 Canadians in the last five days reveals the vast majority want a made-in-Canada solution
Amid the initial rollout of COVID-19 vaccines, eight in 10 Canadians would line up for a shot within the next three months if it were offered to them, but nearly half question its safety, highlighting the need to bolster public trust and confidence, finds a new survey of 2,002 Canadians by KPMG in Canada.
"With half of the population in Canada looking for assurances on the safety and rollout of the vaccines, it's critical that all players in the healthcare sector continue to work together to strengthen the public's comfort in getting inoculated," says Jerome Thirion, a partner and KPMG's national leader of supply chain management. "Conflicting messages makes full transparency essential for a successful roll out of the country's largest-ever vaccine campaign."
"The overwhelming majority of Canadians want "clear assurance" that the country has a robust management system in order to trust the process and feel safe taking these new vaccinations," adds Mr. Thirion. "This makes it essential that all the digital systems tracking COVID-19 vaccinations be integrated and aligned to ensure people receive the correct vaccine for their second dose, track adverse reactions and to monitor progress in building immunity to the virus."
Canadians share priorities for the vaccine rollout
The survey finds that Canadians expect the vaccine to be distributed in a manner that minimizes interjurisdictional red tape and tracking systems are in place to ensure multijurisdictional coordination between various levels in the healthcare system.
"There is light in this very dark tunnel. But, Canada is at a critical juncture," says Karina Guy, a partner and KPMG's digital health leader in Western Canada. "For so many Canadians, the last 10 months have been difficult with lives taken and livelihoods lost. Now, Canada has an opportunity to build hope and momentum, supported by transparency and trust."
The top concerns over a COVID-19 vaccine program include:
When KPMG asked Canadians in May if they would get a COVID-19 vaccination shot when it became available, 83 per cent said they would and an overwhelming majority (94 per cent) said it was their "civic duty as Canadians to flatten the COVID-19 curve", putting public health and safety ahead of the economy.
KPMG surveyed 2,002 Canadians from December 11 to 15, using the AskingCanadians panel by Delvinia through its methodify online research automation platform. The poll is representative to the population, gender and age demographics.
About KPMG in Canada
KPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. Guided by our core values of Integrity, Excellence, Courage, Together, For Better, KPMG employs nearly 8,000 people in over 40 locations across Canada, serving private- and public-sector clients. KPMG is consistently ranked one of Canada's top employers and one of the best places to work in the country.
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Caroline Van Hasselt
KPMG in Canada
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