3,500 students from universities and colleges and business leaders from 35 countries descended on San Jose, California for the 2018 Enactus World Cup.
The Enactus World Cup 2018 hosted 3,500 students from 1,700 universities and colleges based in 35 countries from 9-11 October in San Jose, California, US to showcase how they would apply business innovation and entrepreneurial action to create global social impact. The event is the culmination of more than a year's work, with 72,000 students around the world initially competing at a national level for a place in the World Cup.
The Canadian team from Lambton College, Sarnia, Ontario, was named the 2018 Enactus World Cup Champion. KPMG International has served as the presenting sponsor of the Enactus World Cup since 2011.
Enactus is an international organization that aims to support future leaders and drive positive change in communities across the globe. This global event connects student, academic and business leaders through entrepreneurial-based projects that empower people to transform opportunities into real, sustainable progress.
Willy Kruh, KPMG International Global Chairman, Consumer Markets and National Leader, High Growth Markets for KPMG in Canada and Board Member of Enactus Canada comments:
"KPMG is both passionate and proud to support Enactus and help foster the spirit of entrepreneurship in ways that make a difference in our communities. Team Canada's winning entry was extremely creative and effective in seeking to solve real-world issues."
Lord Dr. Michael Hastings of Scarisbrick CBE, Global Head of Citizenship, KPMG International comments:
"Enactus enables entrepreneurial students around the world to make a massive impact in their communities, using their ideas to deliver sustainable change. We are proud to have been supporting Enactus for more than two decades through our KPMG member firm executive's mentorship and empowerment of the next generation of leaders."
In order of placement, the top four country teams were Canada, Egypt, India and Morocco.
About the top four
Students from Lambton College in Canada demonstrated how they addressed food insecurity through Project One Seed: Food security is Zambia's number one issue – Lambton worked with leading agronomists in Canada and in Zambia to improve their traditional farming practices. Workshops were created to teach no-till farming, which is a way of growing crops year to year without disturbing the soil through ploughing. This keeps water and nutrients in the soil, while decreasing erosion.
The students from India's Shriram College of Commerce presented Project Virasat, which aims to increase the efficiencies of the Thatheras of Jandiala – skilled craftsmen specializing in the traditional technique of making hand crafted brass and copper utensils, a unique craft form listed in the UNESCO List of Intangible Cultural Heritage 2014. This unique art form is dying with only 30 families in Jandiala Guru that continue to keep this tradition alive. Project Virasat uplifts the various craftsmen of India through brand development and establishing links in the marketplace.
The team from Egypt's October 6 University presented Project Blossom: an integrated project aiming to increase productivity and eliminate waste in Shobra Bolula, to reduce cases of child labor. Shobra Bolula is a village in east Egypt that is responsible for more than 52% of the global production of jasmine oil. With this monopoly Shobra Bolula has low government funding and cases of child labor crop up. This project focused on creating an alternative reality for the people in this community.
Morocco was represented by Mohammedia College of Engineers, who presented a number of projects, including Project Bluebinet: A device that can be installed on every type of faucet, turning an ordinary faucet to an infrared one to reduce water consumption by 72%; Project Stepergy: an eco-friendly, sustainable and affordable device that generates light by lifting a weight and powers a lamp for a cycle of 15 minutes; and Project Dif'2: an ecological, economical and decorative clay-based product especially designed for home heating and allows a temperature increase of 15°C.
Enactus also recognized Federal University Para from Brazil for taking action to generate sustainable, positive impact on water or sanitation in the World Water Race. The team won US$20,000 in scaling funding and continued executive mentorship.
© 2020 KPMG LLP, a Canada limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.