The “Age of the Customer” is upon us and the implications for higher education cannot be ignored. Students are increasingly recognizing the power of their choices in their education, and higher education institutions must be prepared to expand beyond traditional learning environments to keep up with the growing demand for high-quality educational outcomes, personalized and engaging student experiences, and technology-based practices.

KPMG in Canada undertook a national poll of students on their expectations for education in a post-pandemic world and learned that there is a prevalent belief that educational institutions of the future will bear little resemblance to those of today. Shifting priorities amongst students mean that institutions will need to adapt in order to compete in the future landscape.

Across student experience, four key drivers emerged as most influential to student satisfaction:

  • Environment that is conducive to learning
  • Seamless digital access to information
  • Personalized learning experience
  • Engagement along the student journey

The higher education landscape continues to evolve at an unprecedented speed in response to the changes brought on by the pandemic. Institutions that can deliver high-quality educational outcomes with excellent student experiences and qualifications, that are well recognized by employers at a competitive cost, will gain significant competitive advantage. Leveraging technology will increase accessibility and efficiency, lower costs and provide competitive services moving into the future landscape.

Download the report to explore the four key drivers to student satisfaction and discover how KPMG Connected Enterprise for Higher Education can help navigate the steps to build a positive and impactful student experience :


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