2020 has left Canadian consumers in a different place than where they began. The pandemic has shifted Canadians' habits, priorities, and expectations, although some of our familiar traits are holding strong.
To better understand the Canadian consumer, we've collected insights from two KPMG International surveys — Me, my life, my wallet and Consumers and the new reality — to present a comprehensive view of their evolving needs and behaviours during this time.
Key themes uncovered include:
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Read our report below to learn more:
Compared to the rest of the world, Canadians feel relatively confident that it will be safe to return to stores in the near future. They tend to trust that the government and private businesses are taking the pandemic seriously and that they'll be safe when – and if – they feel confident in returning to stores.
We now have six months of curated information about the shopping habits of Canadian consumers, many of which are new to the online space. If we don't take advantage of those insights, and don't use them to further improve the customer experience or drive our digital investments, then a lot of the gains we're seeing today aren't going to stick.