Year after year, the message to Canada's retailers is deafening:

• Understand and target today's multidimensional consumer
• Keep pace with technology, and its impact in not only enhancing the operating model, but also very much, the customer experience
• Get with the times or make way for competitors who will

These ideas are starting to resonate amongst C-suite across the industry, but urgency still remains lacking.

Even so, KPMG's 2019 Canadian CEO Outlook makes clear that a vast majority of Canadian CEOs (73 percent) are confident in their ability to compete, regardless of the disruptions today or ahead. They are also seeing progress in their digital transformation and eager to innovate and enhance the customer experience – even if it means partnering outside their comfort zone. Still, actions speak louder than words. Canada's industry players may be making progress, but we are lagging in certain key areas.

Download the PDF to learn more about the biggest opportunities and barriers to growth impacting the retail industry.