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2019 Global Automotive Executive Survey

2019 Global Automotive Executive Survey

Now in its 20th year, this survey is an annual assessment of what's next in the automotive industry.


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The 20th annual Global Automotive Executive Survey (GAES) looks at the state of the automotive industry as it enters a phase of restructuring and change. This year global auto executives from around the globe named connectivity and digitization the number one automotive trend. The survey overwhelmingly showed that key players also believe a shift in the industry is imminent and that they will need to build on core competencies while defining a new role for themselves beyond traditional expertise.

Other key insights identified in the annual KPMG Global Automotive Executive Survey, a survey of almost 1000 executives in the automobile and technology industry and approximately 2000 consumers from around the world, include:

  • Auto industry is likely to be driven by politics and regulations
  • Countries are likely to match powertrain technology to their resources: expect the US to focus on internal combustion engines (ICEs) while China rules the e-mobility market
  • Retail landscape is undergoing dramatic transformation – number of retail outlets will be reduced or transformed by 30-50 percent by 2025
  • No one player will master the value chain alone – more companies may be willing to cooperate in the future
  • Majority of consumers want to buy a hybrid as their next vehicle
  • Battery electric vehicles (BEVs) reclaim spot over fuel cell electric vehicles (FCEVs) as the year's number one manufacturing trend
  • Toyota named by executives as the brand positioned for best future success, followed by BMW and Tesla

The interactive Global Automotive Executive Survey website allows you to customize your view by geography and topic.

Please visit: to learn more.

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