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2018 Top of Mind Survey

2018 Top of Mind Survey

No normal is the new normal: Make disruption work for your business

kostya polyakov

Partner, National Industry Leader, Consumer & Retail

KPMG in Canada


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Change is one of life's certainties, so those who look only to the past and the present are likely to be caught out by the future. This is particularly true in the consumer and retail sector, which is being transformed by three revolutions at once: geographic, demographic and technological.

This turbulence is reflected in KPMG International's sixth annual Global Consumer Executive Top of Mind Survey, in which 31 percent of respondents say new disruptive competitors are redefining the industry. Executives also said that changing technology (25 percent) and competition from platform businesses (24 percent) are significant challenges.

The 2018 Consumer Executive Top of Mind Survey surveyed 530 industry executives about their companies' approaches to:

  • Culture and strategy
  • Customer centricity
  • Digital transformation
  • Smart technology
  • Supply chain

Download the pdf below to learn more.

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