ConsumerCurrents 22 | KPMG | CA
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ConsumerCurrents 22

ConsumerCurrents 22

Articles from the 22nd edition are now available.


Partner, Global Chair - Consumer & Retail, Partner-in-Charge - High Growth Markets

KPMG in Canada


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ConsumerMarkets 22

Knowing what your customers really want has become exponentially more complex than it was before the advent of smartphones, the internet and social media.

The challenge for retailers – and brands – is that, as they strive to acquire the digital skills they need, they are engaging in a war for talent with the giants of Silicon Valley, movies, television and computer games. Yet they have to succeed if they want to go to market quicker and embrace new ideas which often come not from a late-night board meeting or R&D brainstorm, but from a customer who decides they want something different and they want it now.

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