KPMG asked nearly 7,000 consumers, in Canada and around the globe, about use of their personal data to find out what is ‘crossing the line’.
Organizations are collecting more information about their customers than ever before. While consumers are willing to embrace technology to improve their lives, many are increasingly wary of organizations collecting, using, retaining and disclosing their information.
In this new report, KPMG asked nearly 7,000 global consumers about the use of their personal data to find out what would be considered ‘crossing the line’.
Understanding consumers’ sensitivities around the use of their personal data is key to establishing and maintaining trust. Here are some top Canadian privacy concerns:
For companies seeking to use consumer data to personalize their marketing and services, build brand loyalty and develop better products, it is important to understand that consumers value privacy over convenience.
Customer loyalty is the number one concern of 98% of Canadian CEOs according to our 2016 Canadian CEO Outlook. This loyalty may become further strained when Mandatory Data Breach Notification legislation comes into effect. This means that companies will soon be required to publicly disclose data breaches to affected parties, potentially leading to litigation and reputational damage.
Download our report to find out what’s next for the future of consumer privacy protection and seven steps companies can take to prepare.
To learn more about Mandatory Data Breach Notification requirements and how organizations can prepare, visit kpmg.ca/databreachreporting
Has your customer data been compromised? Contact our 24/7 Cyber response hotline:
1-844-KPMG-911 / 1 (844) 576-4911