The global tensions have kept economic growth in a stagnant stage. However, the tensions have not stopped companies to continue to be more customer-centric as ever. The trend in transport industry is moving towards offering door to door services by either owning or offering vast parts of the transport chain and network.
New platform models are enabling customers to experience a complete journey with one single point of contact in the form of digital freight forwarding or other digital platform models. At this time the transport industry is in the midst of rapid digitalization, multiple start-ups have sprung up changing the whole definition of how supply chain was dealt with in the past. Steffen Wagner the global chair, Transport & Leisure says “If we want to face the challenges of an increasingly transparent market, we need to look at it from a customer perspective".