Global Retail Trends 2017 | KPMG Bermuda
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Global Retail Trends 2017

Global Retail Trends 2017

KPMG’s Global Consumer & Retail practice discusses some of the biggest retail trends impacting the industry right now.


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In this report, we explore some of the biggest retail trends impacting the industry in 2017 and how some leading retailers around the world are beginning to respond and adapt their strategies to thrive.

Top 5 retail trends for 2017

1. Technology is changing the customer experience

Technology is growing at an exceptionally quick rate. The retailers who are adapting and evolving are those who will likely succeed.

2. Mobile shopping continues to grow

Adobe’s 2016 mobile retail report showed a 54 percent year-on-year increase in visits to retail sites from smartphones.

3. Creating a meaningful experience is critical

Meaningful customer experience and brand engagement is crucial. Customer experience is the next competitive battleground.

4. Personalization is the future of retail

The HSO report, The importance of personalization in retail, shows that businesses that are currently personalizing online user journeys, and who are also able to quantify the improvement, are seeing an increase in sales of 19 percent on average.

5. Attracting and retaining talent is critical

The need to attract, retain and develop a workforce that meets the growing needs of the marketplace is more vital than ever. In order to grow, retailers need to make sure they are attracting and retaining talent with the correct skill sets.

For more on each trend and real life case studies, download the full report.

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KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.


The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

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