As part of the firm’s entrepreneurship club activities, KPMG in Bahrain is gearing up to host a seminar session to discuss importance of innovation and digitalization in the post pandemic era for business growth. The pandemic has affected every consumer somewhat differently, but there are some important themes that businesses need to consider to stay competitive and grow. Customers today are prioritizing savings over spending and doing business digitally, even more than before.
The half-day event will take place on Wednesday 15 June 2022 at the Radisson Blu Hotel to educate entrepreneurs and business owners across all sectors on how some companies have been resilient in the current times.
Harish Gopinath, Partner and Head of KPMG Enterprise at KPMG in Bahrain commented on the upcoming event, and said” As we are dealing with Covid-19 aftermath, entrepreneurs need to understand what is driving customers behavior today and look at their business model to determine how they need to adapt to keep pace with shifting customers’ demands. Today, ‘value for money’ is a key purchase drive prioritizing savings over spending, prioritizing savings over spending. Also, consumers are expecting premium digital experience which means companies need to make serious investments in their digital infrastructure to ensure its’ resilience and continuity. I believe this event is an ideal platform for Small and Medium Enterprises (SMEs) to learn how to add value to their customers by bringing innovative solutions and tech-savvy experience”
The event will feature keynote presentations from key business leaders in Bahrain on the importance of innovation in meeting the changing customers’ expectations. This includes: Hesham Al Saati, previous CEO of Talabat; Saleh Abbas, Managing Director of Flat6 Labs; Dr. Jarmo Kotilaine, Chief Strategist at Tamkeen: Rameen Kazerooni, Associate Director, Strategy and Digital Transformation at KPMG in Bahrain.
For registration and more information, please contact KPMG in Bahrain’s events officer Khalid Seyadi on email: kseyadi@kpmg.com.