Sixty percent of HR executives believe their leadership want to support an innovative culture, but only 31 percent report their leaders are actively following through and doing what they say they would when it comes to culture.
For Pathfinding HR* organizations, close to 90 percent believe their leaders support an innovative culture. Close to 6 in 10 also cite that their leaders appropriately model the behaviors of the organization’s desired culture. 84 percent of CEOs (per 2019 Global CEO Outlook) express wanting a culture where failure in pursuit of innovation is tolerated (only 56 percent confirmed that this culture is in place within their organizations).
According to the Future of HR 2020 insights, over 61% of HR executives globally are currently in the process of changing their organizations’ culture to align with their organizations’ purpose. This could also explain why, for what seems to be the first time, culture has risen to the top of the C-suite agenda (per 2019 Global CEO Outlook).
When it comes to monitoring and maintaining the right culture for their organizations, Pathfinding HR organizations are also 6x more likely than the rest of the respondents to ”strongly agree” that they have a strategy in place to monitor and maintain their cultures. Not surprisingly, they are also 5x more likely to have dedicated roles in HR that focus solely on purpose and culture.
A strong correlation also exists between dedicated culture roles and confidence in attracting talent. Approximately 70 percent of respondents with dedicated purpose and culture roles embedded within HR are also seen to be more confident in their ability to attract the right talent to meet their companies’ growth objectives.
Source: Future of HR 2020: Which path are you taking? KPMG International
* Pathfinding HR: A small subset of the survey sample (approximately 10%) who are simultaneously focusing on four discrete, yet interconnected capabilities: workforce shaping, purpose and culture, employee experience, and workforce analytics. Their ‘counterparts’ refers to the remainder of the survey population.
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