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KPMG Global PropTech Survey

KPMG Global PropTech Survey

The Real Estate industry recognizes the potential opportunities and challenges PropTech poses but real progress has been slow.


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KPMG Global PropTech Survey

KPMG’s second annual Global PropTech Survey monitors the pace of change in the industry and helps organisations to benchmark progress against their peers, as real estate professionals are upping their technological game in order to adapt to the changing environment.

Juliana Mateeva, KPMG in Bulgaria Partner and Real Estate Lead, comments on the results: “The survey clearly shows that organisations in the industry need to develop a holistic strategic vision informed by a better understanding of their customers. At the same time, they should consider carefully the direct and indirect potential impacts of emerging technologies to be able to react quickly as they disrupt the market.”

The survey at a glance

Technology has risen up the real estate industry’s agenda in recent years, as property organisations seek to understand what the digital age means for them. KPMG’s 2017 Global PropTech survey revealed that whilst the Real Estate sector is aware of the potential changes technology will bring to the industry, very few have taken steps to prepare their businesses for the challenges and opportunities that lie ahead. 76 percent of respondents didn’t have an enterprise-wide digital strategy, demonstrating a clear gap between acceptance and action. 

It is evident from the lastest 2018 survey results that the real estate industry has made a start on the road to realising the opportunities that technology and innovation can bring. But there is still some way to go.

Key findings

  • 97 percent think digital and technology innovation will impact their business.
  • 60 percent think this impact will be very significant.
  • 73 percent see digital and technology innovation as an opportunity. A further 25 percent see it as both an opportunity and threat.
  • 93 percent believe traditional real estate organizations need to engage with PropTech companies in order to adapt to the changing global environment.
  • 66 percent do not have a clear enterprise-wide vision and strategy when it comes to digital and technology innovation.

To see what steps Real Estate organisations can take to successfully adapt to the digital ecosystem, check out KPMG’s report: The road to opportunity – An annual review of the real estate industry’s journey into the digital age.

About the survey

KPMG’s second Global PropTech Survey, conducted in 2018, involved 270 real estate decision makers from 30 countries across three global regions: EMA (60%), Americas (12%) and Asia Pacific (ASPAC) (28%).

© 2020 KPMG Bulgaria EOOD, a Bulgarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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