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KPMG’s Global Automotive Executive Survey 2018

KPMG's Global Automotive Executive Survey 2018

Impact of global automotive developments in Bulgaria and key insights


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Future car

According to 74 percent of the automotive executives taking part in KPMG’s annual Global Automotive Executive Survey, the share of vehicles manufactured in Western Europe will be less than five percent by 2030, with production moving in large part to Asia. As a result, the Bulgarian suppliers part of the growing automotive supplier sector in the country will need to reconsider logistics and supply chain management to reflect this shift, which will also affect their cost models. 

What else is in store for the sector, according to KPMG’s Survey? In line with the global trends, Bulgaria is likely to see the expected decline of physical dealerships: the number of car dealerships will drop by 30 to 50 percent by 2025, 56% of the executives are more or less certain. The dealers aiming to survive will probably undergo restructuring of their business model into a service facility or a car hub. 

For the full global picture, here are other key insights about the automotive industry from KPMG:

  • Speeding toward auto industry consolidation: Original Equipment Manufacturers (OEMs) will need to find the right balance of competition and integration in order to compete with digital players rapidly entering the auto industry. 
  • OEMs will never succeed with all other features not directly linked to the vehicle and which are far away from their home turf, and should think of forming partnerships and cooperation with non-asset based players from the converging ICT industry. Asked whether they expect ICT companies and automotive companies to compete rather than cooperate, 49% voted for competition and 51% for cooperation.
  • Battery electric vehicles (BEV) are not the only way forward: more than three-quarters of global executives say fuel-cell electric vehicles (FCEV) will be the real break-through for electric mobility. Executives project an even split by 2040 for BEVs (26%), FCEVs (25%), internal combustion engines s (25%) and hybrids (24%).
  • In the future, data security will be standard equipment: More than 80 percent of executives are convinced that the use of car and driver data will be the main component of the automobile industry’s future business model. This means that the term ‘standard equipment’ must be redefined: in the opinion of 85 percent of the executives and 75 percent of customers, data and cyber security will be a prerequisite for purchasing a car in the future.


For further details, check out the interactive platform for KPMG’s Global Automotive Executive Survey at and compare statistics by country, region, question asked and more. 

About the survey: KPMG’s 19th annual Global Automotive Executive Survey involves 900 executives in the automobile and technology industry and approximately 2,100 consumers from around the world. It outlines the current perceptions and long term trends along the whole automotive value chain including vehicle manufacturers, Tier 1, 2 and 3 suppliers, dealers, financial services providers, mobility service providers and for the first time also information and communication technology companies.


© 2020 KPMG Bulgaria OOD, a Bulgarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity.  Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.



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