As retail banks struggle to come to terms with an increasingly complex operating environment, many are starting to find that social media could help solve some of the sector’s key issues: building trust and engaging with stakeholders; catalyzing transformation and driving culture change; testing new approaches and creating opportunities; or uncovering and adopting new strategies from others.
This report brings together the insights of 12 industry experts – including executives from ICICI Securities, McDonalds, RBS and NatWest – and provides new and insightful take-aways and viewpoints from KPMG’s sector leaders around the world.
The Social Banker v2.0 serves as a handy guide for today’s banking executives and as an invaluable resource for those tasked with leading their bank’s social media programs.
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