Humans seek certainty from uncertainty by imposing patterns over ambiguous situations. So to explain the present, we often look to the past: the 1930s, to forecast The Great Lockdown (Depression); the 1960s, to make sense of recent public protests in major developed economies; the 1980s, to analogize the 'Digital Iron Curtain' and 'Technology Cold War'.
Our view? These events may hold valuable lessons but are not accurate predictors of things to come. Which is why KPMG and Eurasia Group have joined forces to explore how macro forces - economic, technological, environmental, political - are interacting with a widening gap in societal values, ideologies and perceptions of equality.
These issues and challenges are not more difficult than those faced by business in generations past - rather, they are unique to our time and redefine our view of the environment we operate in. The acceleration of societal polarization will make us question the way we think about productivity, economics, and potentially even what we mean by a 'company'.
But redefining moments in history can lead to era-defining innovation. In the following report, we consider five geopolitical 'face-offs' that will change the politics of doing business - for better and worse - and how you can turn the less predictable to your advantage.
Read the full report here.