Broadcast/Media Industry Findings
The Harvey Nash/KPMG CIO Survey is the largest IT leadership study in the world, with almost 4,000 respondents across 84 countries, representing over US$300bn of IT budget spend.
This Broadcast/Media industry snapshot provides survey responses from 85 IT leaders on some of the key topics, and highlights several areas where this industry’s responses differed significantly from those across all industries.
The key topics include digital strategy, budget and priotities, customer capabilities and Technology and Innovation. Explore the full findings in this Broadcast/Media key sector report.
Given the amount of disruption experienced by the sector, unsurprisingly, digitization is seen as the key for growth for Media businesses. These businesses are more likely to have a clear digital strategy and a dedicated Chief Digital Officer than any other sector. As consumer consumption patterns are constantly shifting with the introduction of new mediums and platforms, media companies are placing a greater emphasis on new products and services when prioritising digital investments.
Media companies are driven to innovate continuously in order to remain competitive and identify new revenue streams in a dynamic industry. CIOs are investing more in on-demand marketplace platforms and AI/machine learning, reflecting the accelerated pace of change and a desire to be agile in terms of their product and content offerings. There is concern around achieving ROI on digital capabilities and revenue growth remains a key challenge. This reflects wider industry challenges.
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