A new way of navigating the evolving consumer.
KPMG’s report Me, My Life, My Wallet is designed to help businesses understand the increasingly complex forces that influence decision-making and preferences of today’s and tomorrow’s multi-dimensional consumers.
Around the world, from sector to sector, companies are locked in a battle for growth. Facing intensifying competition, many are struggling to understand the wide variety of trade-offs customers are willing to make and the forces impacting their decisions. However, until now, there has not been a compelling, comprehensive account of how to understand customers or consumers as the real living, breathing, complex human beings that they are.
It’s time for a new approach. One that employs a multidimensional framework to engage what is now a multidimensional consumer. Therefore, we provide a distinctive framework leveraging the Five Mys, Customer Wallet and Generational Surfing to give businesses fresher and deeper insights on consumer behavior, helping deliver a multilayered view that strengthens the race for the customer.
Our approach will bring a whole new dimension to consumer behavior. If one wants to understand today’s and tomorrow’s consumer, disruptive changes such as e-commerce and the use of big data need to be taken into account. Our model can bring a fresh insight to this.
This article is part of the Insurance Newsletter March 2018
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