KPMG’s Motivational Design helps companies create exceptional experiences that increase productivity, facilitate better decision making, increase adoption, and yield powerful results.
KPMG Motivational Design helps creates experiences— including those on websites, mobile devices and desktop computers—that can change behavior by directing the right experiences to the right audience at the appropriate time through the most effective channels.
Our Motivational Design approach is an enhancement of design thinking, a holistic, and people-oriented approach to creative problem-solving. Based on ethnographic research, interviews, trends sensing, divergent thinking, surveys and conversations, design thinking focuses on developing a deep understanding of how customers, employees and business associates act in specific business contexts.
Simply put, classic design thinking shows how people act while Motivational Design tells us why they act. Motivational Design “connects the dots” between key motivational drivers and business goals. With a much better understanding of why people do what they do, engaging digital experiences can be designed to encourage what they do the next time.
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