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Integrated Business Planning: Cross-functional and above market decision making

Integrated Business Planning: Cross-functional...

As supply chain networks become more and more integrated across borders, companies are under pressure to manage them closely to strike the balance between cost and service leadership effectively. Integrated Business Planning provides a steering mechanism to achieve this balance through an informed cross-functional decision making forum.


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Eric Rositzki, Vodafone

Eric Rositzki, Director Terminals Operations and Logistics at Vodafone Group, discusses the benefits of Integrated Business Planning, and the key enablers for its implementation within the organization.

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