Sustainability is often called the theme of our time. It is increasingly impacting our daily lives in many different ways. Sustainability is changing the way we build our houses, the way we fulfil our energy needs, the way we travel, the way we grow our crops, the way we manage our companies as well as our investments, to name but a few examples.
While the concept is certainly not new, sustainability has come to maturity in the last few years, and its rise is being fueled by a number of different factors.
Most prominently, the increasingly visible effects of climate change have brought a sense of urgency to efforts to transfer to a low-carbon or even carbon-neutral economy. At the same time, the strains of the recent financial crisis have created a heightened awareness about the way in which banks, companies, and governments conduct themselves and how they seek to contribute to our society’s well-being and the “greater good”, beyond their own (profit) maximization.
Undeniably, a growing consensus is emerging - certainly amongst the younger generation – that “sustainability” is the way forward if we want to preserve both our planet and our society for the long term.