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KPMG presents 2017 Global Automotive Executive Survey

KPMG presents 2017 Global Automotive Executive Survey

In its 18th consecutive year, the Global Automotive Executive Survey is KPMG International's annual assessment of the current state and future prospects of the worldwide automotive industry.


Senior Marketing Specialist, Markets

KPMG Azerbaijan Ltd


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In this year's Global Automotive Executive Survey by KPMG, almost 1,000 senior executives from the world's leading automotive companies were interviewed, including automakers, suppliers, dealers, financial services providers, rental companies, mobility services providers and companies from the information and communication technology (ICT) sector. In addition, more than 2,400 consumers from around the world shared their valuable perceptions to compare their opinions against those of the world's leading auto executives.

The survey results this year showed that the car itself will not be the main source of profit in the future: 85% of executives agree on the importance of the digital ecosystem generating higher revenues than the hardware of the car itself.

The survey also features key trends until 2025. Top three ones are:

  • battery electric vehicles (BEVs)
  • connectivity and digitalization
  • fuel cell electric vehicles

Besides technical features of the vehicles, the trends touch on economic side of the industry stating key trends such as market growth in emerging markets and rationalization of production in Western Europe.

The best prospects over the next 5 years has BMW which replaced Toyota as #1. Electric pioneer Tesla improved its position by three ranks in comparison to last year, whereas Volkswagen failed to maintain its position in the top-3.

Furthermore, a transition from the focus on the product lifecycle to customer lifecycle occurs in the industry.

© 2020 KPMG Azerbaijan Limited, a company incorporated under the Laws of the Guernsey, acting through its Representative Office in the Republic of Azerbaijan, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Azerbaijan.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

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