Customer intelligence is key to unlocking sustainable growth. At KPMG we combine deep market research experience, social media analysis and advanced data analytics to enable evidence-based decisions.
KPMG’s Customer Intelligence team designs initiatives that lead to evidence-based decisions which inform, develop and execute an effective customer strategy that can help to drive growth.
We are a team of research specialists focused on providing advice that can help empower clients to drive real business outcomes from their customer strategy. Our team has in-depth experience beyond providing research and data to clients. They work with clients to deliver continuous improvement and results.
Designing bespoke Customer Intelligence programmes for every project, we are experienced in a broad spectrum of deep qualitative and quantitative research techniques including; exploratory qualitative moderation, advanced quantitative statistical analysis and social media intelligence uncovering real-time insights. We apply research design and make use innovative technology where it can add significant value such as digital qualitative research, real-time social media monitoring or automated reports ready for the Executive team.
Our clients see significant benefits of harnessing the combined power of structured and unstructured data captured via qualitative, quantitative and real-time social media research to capture a more holistic understanding of their customers and markets.
Define category and segment opportunities, product and brand concepts and commercial viability.
Brand strategy, go-to-market strategy, proposition development, and identify target customers.
Track CX, brand health, communications & reputation.
Become predictive with customer data by accessing robust research that give you insights across the enterprise in real-time and over-time.
Apply deep specialist industry knowledge to your customer data, to deliver industry leading insights.
Move beyond multiple sources of data, with little understanding, to applying human truth to customer data.
Shift from reporting information to synthesising into evidence-based data to drive continuous improvements and action.
In order to make evidence-based decisions, quickly, leaders need to be able to have the best customer data at their fingertips. We enable our clients to do this through the following five core services:
Single-source of real-time customer insights accessible throughout the enterprise
Insights to inform strategy and innovation development
Understanding of target market, competitors, and the potential offers
In-market evaluation of performance, effectiveness and ROI
Ensure excellence in operational enablement
We would welcome the opportunity to help you inform, develop and execute a customer strategy that defines the growth agenda and aligns your brand promise to experience and top and bottom line outcomes.