We help organisations build a 360 degree view of their brand to answer the brand strategy, value and investment questions they face.
Making the impact of brand visible to organisations.
Brand is a key driver of shareholder value over time, but its intangible nature means its impact is often invisible. To meet this challenge, we have developed the KPMG Brand Valuator – a data-driven methodology that delivers on the questions of brand strategy, brand value and brand investment that organisations face.
The KPMG Brand Valuator delivers three important outputs:
The KPMG Brand Valuator is underpinned by an analytical model developed by combining our expertise in finance, building global brands, customer insights and behaviour, and data analytics.
It delivers a comprehensive analysis of the value a brand is contributing, and insights into how and where the brand can further drive value for the business.