As COVID-19 restrictions lift, there is value in organisations considering how they embed a stakeholder centric approach into their new ways of working to maintain and build upon the reputation they have created.
Many Australian organisations, public and private, have responded to the COVID-19 crisis by putting interdependence and mutual care at the forefront of how they deal with others. There have been outstanding examples of companies showing deep concern for their stakeholders: their people, their customers, their communities and their supply chain.
Organisations from Australian Government agencies through to small businesses have been working hard to communicate clearly and engage honestly and openly with those their decisions affect. Some have learned the value of how this can impact their reputation. In many cases this has resulted in a shift in sentiment amongst customers and broader stakeholders. Consumers, government, regulators, employees and society more broadly, value organisations that authentically contribute and assist the community, with research suggesting the way we behave in this crisis and beyond will impact on reputation for years to come.
So as COVID-19 restrictions lift, there is value in organisations considering how they embed a stakeholder centric approach into their new ways of working to maintain and build upon the reputation they have created.
This report outlines our point of view on reputation and its link to trust, culture and strategy, and provides evidence based reasons for why you should embed a stakeholder centric approach into your new ways of working and tools to help you do so.
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