Protecting revenue and margins in these times of uncertainty created by the coronavirus (COVID-19) becomes paramount for businesses – without margin, cash flow will dry up.
Businesses need to be able to react quickly to what are likely to be fast moving, dynamic and challenging situations created by the coronavirus (COVID-19). Ensuing an agile, clear and effective approach to strategic pricing is vital in challenging market conditions.
Below are five areas to consider when determining your pricing strategy moving forward – along with practical suggestions for how to ensure the maximum impact with each consideration.
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