For many years, plastics have been an integral part of the economy. Recently, however, there has been a sharp shift in consumer sentiment regarding plastic use. This reflects a broader global trend of growing public concern about climate change.

Consumers are increasingly rejecting single-use plastics, and asking that companies and governments adopt alternatives. Governments around the world are responding to public demand and implementing regulations on plastic use.

When these are combined with the resource value being lost because of the uneconomical, ‘linear’ way in which plastic is currently being used, the result is significant disincentives for continuing to take a ‘business-as-usual’ approach. Many businesses have seen an opportunity to respond to shifting consumer sentiments and are already making changes.

View the report to learn more about the implications of consumer shifts around plastic use in our report The new wave of plastic – Changing consumer sentiment around plastics.