Share with your friends

A practical guide to organisational trust

A practical guide to organisational trust

The rebuilding of public trust in our institutions is the defining challenge of our time. This guide to designing trustworthy organisations was developed in partnership with Professor Nicole Gillespie, KPMG Chair in Organisational Trust and Professor of Management at the University of Queensland Business School.


Also on

Scuba diver inside cenote swimming up to surface

Trustworthy by Design

So why do some organisations earn and sustain a reputation for trust over time, while others become embroiled in trust scandals? Our research indicates the difference lies in how the organisation is designed.

While simple, this perspective is powerful and highlights why many organisations struggle with trust.

So what does a practical alternative look like that designs trustworthiness into the DNA of an organisation? Our aim is to describe what a strategic, effective, whole-of-business approach to managing and preserving organisational trust looks like.

To do this, we break down organisational infrastructure into key components and show how each plays a unique role in driving or undermining trustworthy conduct.

This report, Trustworthy by Design: a practical guide to organisational trust, provides practical questions for assessing the trustworthiness of your organisation, along with strategies for designing and aligning organisational infrastructure to engender trust.

The principles and best practice guidelines are neither quick nor easy to implement. We believe they are, however, key to achieving a resilient and sustainable reputation for trust.

©2021 KPMG, an Australian partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organisation.

Liability limited by a scheme approved under Professional Standards Legislation.

For more detail about the structure of the KPMG global organisation please visit

Connect with us


Want to do business with KPMG?


loading image Request for proposal

Save, Curate and Share

Save what resonates, curate a library of information, and share content with your network of contacts.

Sign up today